What you will be doing? Great question! Here’s where we need help:

  • Assist in the management of social media strategy and analysis

    • Creation of in-feed posts, story templates, IG Reels/IGTVs, TikToks and ads

    • Copywriting with CTAs

    • Plan, create, publish and share new graphic designs that build meaningful customer connections, increase brand awareness and encourage community members to engage with the brand

    • Plan, schedule, and execute social media content using organizational tools (we use Later though maybe you know of a better tool?)

    • Develop optimal posting schedules, considering customer engagement metrics

    • Facilitate online conversations with customers and respond to queries, aka engagement

  • Bonus points if you understand website management; experience with Squarespace, WordPress, or other providers

  • Respond to customer queries through social networks

  • Edit videos and photos using design platforms (Canva and NLE such as Adobe Premiere, Final Cut Pro, etc.). For this position, the knowledge and use of professional graphic design software (e.x. Adobe InDesign) is a must.

  • Work with relevant influencers or complementary brands to grow the company’s social following organically. Great content wins!

  • Work together with the marketing department and graphic designers to create compelling content for publication or campaigns

  • Analyze insights and create analytics report based on the found information

  • Develop an optimal posting schedule, considering customer engagement metrics.

    • Research audience preferences and discover current trends

    • Suggest new ways to attract prospective customers, like promotions and competitions 

    • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

    • Suggest new ways to attract prospective clients using social media and ads 

When you are on the team, here’s what you will be learning:

  • Web design & development

  • Graphic design and copywriting

  • Understanding project management and how to successfully manage your time

  • Theory and psychology behind online marketing and how to effectively market to target groups using online platforms such as Facebook, Instagram, and Tiktok

  • You will be fully trained in this role so that the skills you gain will be transferable for your future endeavors

  • How to effectively communicate with team members and adapt to their different needs

REQUIRED SKILLS

 

  • Good understanding of social media KPIs

  • Positive work attitude and passion for social media

  • Can work independently and willing to take initiative

  • Familiarity with web design and publishing is an asset

  • Excellent writing, communication, and presentation skills

  • Facebook & Google Ads manager experience is an asset - if you have this knowledge, congrats, you’re our new head of paid ads

  • Experience with audience and buyer persona research

  • Bachelor’s degree in marketing, advertising, or communications

  • Time management and ability to handle multiple projects at once

  • 2 years of experience as a Social Media Specialist or similar role

  • Eagerness to learn, always asking questions to improve your knowledge

  • Knowledge of digital marketing, content marketing, and social media marketing

  • Top-notch familiarity with social media and the concept of engagement is key

  • Excellent visual design skills and ability to deliver creative content (please make sure to send us your portfolio with graphic designs and videos)

  • Experience with video/photo editing softwares and platforms such Final Cut Pro and Adobe Creative Cloud is a must

  • Experience in the creation of a social media brand (personally or professionally)

We are flexible with scheduling and will happily work with you on setting a schedule that fits your other commitments. At first, this will be a part-time role at $20/hr for about 20-30 hours a week and will eventually turn into a full-time position with a salary of $40,000 and benefits.